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What’s One Digital Marketing Strategy That Actually Worked, But Didn’t Get The Attention You Expected?         Someone asked me this during a small meetup we had near Malappuram town...

What Helped You Guys Succeed In Digital Marketing?       I get this question a lot lately, mostly from students who message me on Instagram after seeing my internship posts. “Ippo enthokke...

How Relevant Is Performance Marketing As A Career Path In 2026? A few months back, one of my juniors from Malappuram called me up, confused about what to study after her degree. She had two options in...