Hello
I’m Rashida Shibi
DIGITAL MARKETING STRATEGIST
I'm Rashida Shibi, a Digital Marketing Intern passionate about SEO, social media, content strategy,Web Designing and building digital experiences that connect brands with the right audience.
INTRODUCTION
ABOUT ME
I’m Rashida Shibi, a Digital Marketing Intern interested in how businesses can use digital platforms to reach the right people and build a stronger online presence.
I work with areas such as SEO, social media, content creation, audience research, analytics, and digital strategy. I enjoy exploring what makes content effective, understanding audience behaviour, and finding practical ways to improve a brand’s visibility online.
I’m currently building my skills through hands-on learning, experimentation, and real-world digital marketing projects. My aim is to develop a strong understanding of both the creative and analytical sides of marketing and use them to create digital strategies that deliver real value for businesses.
How I Can Help Brands Grow
SEO Strategy
UI&UX Designing
Content Marketing
Social Media Marketing
Perfomance & Analytics
AI Marketing Strategy
My Digital Marketing Toolkit
SEO
Boosting brand visibility in search engines through effective optimization techniques.
Social Media Marketing
Developing social content that builds engagement and strengthens online communities.
Content Marketing
Producing valuable content that informs audiences and supports business goals.
Graphic Design
Designing visually appealing content for social media, campaigns, and digital platforms.
Google Analytics
Analyzing website traffic and user interactions to uncover useful insights.
Email Marketing
Creating relevant email communication that keeps audiences informed and engaged.
Content Creation
Writing and designing digital content that matches a brand’s identity and message.
AI Digital Strategy
Applying AI-driven solutions to create smarter, more efficient marketing strategies.
Audience Research
Understanding audience needs, interests, challenges, and purchasing behaviour.
TESTIMONIAL
BLOGS
MY JOURNEY
CURRENT ROLE
Digital Marketing Intern
(Skillage Academy)
Supporting SEO tasks including keyword research and on-page improvements. Assisting with social media content planning, scheduling, and community replies. Drafting content pieces aligned with campaign themes and audience needs.Reviewing analytics reports and summarising performance observations.
Education & Certifications
.
BA English Language and Literature
[MCAS Vengara] . [2023-2026]
Digital Marketing Course
[Skillage Academy]
1. What digital marketing services do you offer?
I work across SEO, social media marketing, content creation, content marketing, audience research, email marketing, analytics, and digital strategy.
2. Why is SEO important for a business?
SEO helps a website become easier to discover through search engines. With the right keywords and optimization, it can improve visibility and bring relevant visitors to a brand.
3. How can social media help a brand grow?
Social media allows brands to connect directly with their audience, share valuable content, build trust, and encourage meaningful engagement.
4. What makes good digital content?
Good content should be useful, clear, relevant, and created with a specific audience in mind. It should provide value while supporting the brand’s goals.
5. How do you understand a target audience?
I look at audience interests, needs, search behaviour, common questions, challenges, and buying intent to understand what type of content and communication will connect with them.
6. How do you measure digital marketing performance?
Performance can be evaluated through metrics such as website traffic, engagement, conversions, audience behaviour, and other campaign-specific goals.
7. Can digital marketing work for small businesses?
Yes, Small businesses can use digital channels to reach specific audiences, build brand awareness, generate leads, and develop an online presence without relying only on traditional marketing.
8. What is your approach to digital marketing?
I focus on understanding the audience first, setting a clear objective, choosing the right channels, creating useful content, and reviewing performance to identify areas for improvement.